Nearly 1 in 5 Internet users visits a radio website every month. And, nearly 90
million adults listen to the radio while online. It's called media multitasking and it's here to stay. Young consumers are trending toward more online usage at the expense of radio. But it doesn't mean that your radio station needs to suffer from distracted audiences.
The 36-hour day
Wake up. The radio is playing. Boot up your computer. Check
email. Turn on the TV. Reply to an IM chat. Flip through a
magazine while downloading music to your iPod. Welcome to the “36-hour
media multitasking” day. These
days, everyone multitasks. And the computer is the hub for
the majority of multitasking behavior.
Result Radio's mission is to conjoin the activities of listening and online browsing into an integrated experience. Now is the time to converge
your radio broadcasting content with your online-savvy listening audience, your results-hungry advertisers and your yet untapped website.
Learn more about how to engage
your listening audience, increase your average advertiser spend, retain advertisers
and secure your competitive edge with a controllable on-site
search engine.
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