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Whether you're managing a highly profitable station or
looking for alternatives to improving revenues, you're probably
missing out on obvious traffic-building and revenue opportunities.
Consider that:
• 18% of Internet users visit radio
websites monthly
• Consumer recall of advertising
when both radio and Intenret is used, is
• 450%
higher compared to using either medium alone.
• In 2008, online
ad spending is projected to surpass radio advertising
• spending for the
first time. Online spending by small businesses is estimated
• to pass $70
billion by 2012, up from 47% in 2008.
• Local search is the largest revenue
growth opportunity online. Internet local
• searches by consumers are expected
to increase 33% per year through
• 2010.
Is your station website positioned to incorporate keyword-
and site-specific local ads, to the benefit of your listening
audience and your bottom line? Now is the time to create synergy
between your broadcasting and your website. It can easily be done with Result Radio's
controllable vertical search technology, that your station controls - simply
and inexpensively.
Result Radio utilizes Vortaloptics patent-pending
vertical search technology to build your customized search engine. Once
built, your radio station gets access to an online secure administrative
interface where you can instantly modify the "look and
feel", content and
placement of search results.
• Modify the content of
search results to produce meaningful results
• Position web
pages and sites within the results
• Determine the “look
and feel” of the search results display
page
• Use the built-in tracking
and billing software to analyze engine
usage
• Build and manage
maximum revenue-producing search advertising
• campaigns
Besides the keyword search engine, we also build local
business directories that relate to the metro markets where your listening audience resides. The directory is full of local information like shopping, restaurants, events, professional services, sporting goods and teams, schools, associations, churches and much more.
The directory is typically embedded into your website, providing users a quick way to find high-quality better-than-general-engine results for the local products & services they need. They can search by keywords or use the directory to target what they need. Search
results appear within your website. Since the directory adds loads of local information to your website that didn't exist previously, the increased content can mean better search engine rankings over time. And most of all - users get great local results, advertisers benefit from a better way to reach your listeners and you gain a more loyal listening audience and increased ad revenue! |
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BENEFITS |
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Benefits
for your listeners
A highly relevant local information resource that provides them with instant access to local businesses, events, organizations, schools, government information and more. Plus, they can finally connect with your on-air promotions, contests and importantly - respond to your local advertisers easily. After all, no matter how great the on-air offer, who can remember a phone number or multiple websites a day? All they need to recall is "your-station-website.com" and the general topic they're interested in.
Benefits for your advertisers
A simple and affordable add-on or stand-alone trackable advertising resource that will ensure they can be found by local consumers. Even businesses without websites can participate - the search software quickly produces one-page websites to accompany paid search listings.
Benefits
for your radio station
Improve listener loyalty, attract a steady stream of website visitors (daily
use of keywords in broadcasts and ads), generate additional monthly recurring
revenue and capitalize on the growing trends of media multitasking, preference
for online communication, local search and ROI-proven advertising methods.
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WANT TO LEARN
MORE? |
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